Turn every transaction into an experience

Who We Are

About Us

Wright Auto Pro provides automotive professionals with the skills, tools and techniques to improve sales, gross profit and customer loyalty. We offer instructional design, subject matter expertise and delivery of performance improvement workshops.

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Doug Wright

What We Do

Workshops

Our workshops can be customized to your dealership’s unique needs. We provide innovative learning techniques that enhanced the workshop experience. Wright Auto Pro workshops and seminars concentrate on participant development through skills practice. These high level activities, while difficult, increase participants ability to use their new skills immediately upon returning to their job. Some of the more popular workshops we have developed and delivered include:

  • Executing the Sales Process Experientially
  • Conducting a Proper Needs Assessment
  • Selling Using Stories
  • Telephone Skills Workshop
  • Communicating with your Customer
  • Create an Awesome Service Experience
  • Managing the Sales Process
  • Managing the Service Process
  • Creating Customers for Life

These workshops are designed to teach participants how to execute their respective process in an experiential way.

Definitive Guide

Book

The auto industry has a problem with customer loyalty and it only has itself to blame. High-pressure sales pitches, manipulative tactics and a focus on securing sales at all costs have left consumers wary of dealerships. That distrust costs dealerships repeat business, increases advertising costs and reduces profits. The situation is intolerable for both parties. An automobile purchase is a significant investment. Dealerships should strive to make the customer experience as relaxed and helpful as possible. The result can only benefit everyone involved.

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Definitive Guide

Book

The auto industry has a problem with customer loyalty and it only has itself to blame. High-pressure sales pitches, manipulative tactics and a focus on securing sales at all costs have left consumers wary of dealerships. That distrust costs dealerships repeat business, increases advertising costs and reduces profits. The situation is intolerable for both parties. An automobile purchase is a significant investment. Dealerships should strive to make the customer experience as relaxed and helpful as possible. The result can only benefit everyone involved.

book img

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Recent News

Latest Blogs

Sell More Cars in Less Time

September 27th, 2017|0 Comments

  The car industry believes that customers do not want to spend hours buying a car so sales consultants need [...]

Customers for Life

September 20th, 2017|0 Comments

Over the last few years, more and more companies have begun offering dealers, technology that is designed to predict which [...]

Compounding Effect of Loyal Customers

September 13th, 2017|0 Comments

According to financial advisors, one of the biggest financial advantages that anyone can take advantage of, is compound interest.  The [...]

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