“ Doug is very knowledgeable about the car business. A truly outstanding instructor. ” - Texas Sales Managers
“ Doug certainly knows what sales consultants go through everyday and has great suggestions for actually implementing those ideas. ” - Lexus Sales Consultant in Houston, TX
“ Doug is able to explain with ease and made great comparisons. He has a vast knowledge of the Service Process and its importance. ” - R. Biller - Boston, MA
Douglas Wright is a well established speaker, facilitator, trainer and consultant in the automotive industry. His extensive retail background gives him credibility with his audience and his practical approach to education, combined with his energy, positive attitude, keen sense of humor and passion for the business make him a joy to listen to. Doug’s workshops and seminars provide participants with an educational experience that brings about real and lasting change, providing them with a rare opportunity to develop the professional skills necessary to make their personal, automotive and financial dreams a reality.
Doug has been in the automotive business his entire life, having grown up around his father’s Mercedes-Benz dealership. After attending Syracuse University, Doug left the car business to pursue a career on Wall Street. After working as a portfolio manager for two years he attended Columbia University where he received his MBA degree. Doug returned to the car business in 1996 when he purchased a Chrysler, Dodge, Jeep dealership in upstate New York.
Over the course of the next several years, Doug would purchase four underperforming dealerships, turn them around and sell them for a profit. In 2002, he left the retail side of the business to start Wright Auto Pro.
Doug launched Wright Auto Pro to provide Sales Consultants and Service Advisors with the tools and skills to sell more products at a higher gross profit with increased customer satisfaction. Doug has delivered performance improvement solutions to over 250 dealerships throughout the United States. He has also performed over 300 training seminars. Doug has been retained by several manufacturers and dealer groups including most recently Toyota, Lexus, Scion and Mercedes-Benz. Doug also spends a great deal of time researching and writing about the automotive accessory market. His articles can be found in Dealer Magazine.
Doug currently resides in Upper Saddle River, New Jersey and is a member of the American Society for Training and Development, the National Speakers Association and the Specialty Equipment Market Association.