Turn Every Transaction into an Experience

For most people, automobiles are the most expensive product they will purchase, apart from a home. With so much at stake, dealerships should be making every effort to build customer loyalty and repeat business, but the reality is most sabotage themselves.
Manipulative sales practices and a tendency to take consumers for granted lead to customers with no incentive to be loyal to dealerships, resulting in increased costs, high sales-consultant turnover rates and a decreased profit margin. The industry needs to change, and Douglas Wright has the solution.

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Turn Every Transaction into an Experience

For most people, automobiles are the most expensive product they will purchase, apart from a home. With so much at stake, dealerships should be making every effort to build customer loyalty and repeat business, but the reality is most sabotage themselves.
Manipulative sales practices and a tendency to take consumers for granted lead to customers with no incentive to be loyal to dealerships, resulting in increased costs, high sales-consultant turnover rates and a decreased profit margin. The industry needs to change, and Douglas Wright has the solution.

The definitive guide to increasing car buyers’ loyalty

The founder of Wright Auto Pro, Wright has helped thousands of dealership associates build customer loyalty by changing how they think of the sales process. Through a combination of communication skills, value building techniques and developing trust, Wright’s approach transforms dealership transactions into valued customer experiences.
Happy, loyal customers are more likely to return to a dealership in the future, so every sale presents an opportunity to lay the groundwork for future profits. Dealerships and sales consultants need to be customer centered. It’s not an approach customers expect from an industry consistently ranked at the bottom of customer service, but it’s one that benefits dealerships and consumers alike.

The definitive guide to increasing car buyers’ loyalty

The founder of Wright Auto Pro, Wright has helped thousands of dealership associates build customer loyalty by changing how they think of the sales process. Through a combination of communication skills, value building techniques and developing trust, Wright’s approach transforms dealership transactions into valued customer experiences.
Happy, loyal customers are more likely to return to a dealership in the future, so every sale presents an opportunity to lay the groundwork for future profits. Dealerships and sales consultants need to be customer centered. It’s not an approach customers expect from an industry consistently ranked at the bottom of customer service, but it’s one that benefits dealerships and consumers alike.

Turn every transaction into an experience

What Our Clients Say

Doug is very knowledgeable about the car business. A truly outstanding instructor.
Texas, Sales Managers
Doug certainly knows what sales consultants go through everyday and has great suggestions for actually implementing those ideas.
Lexus, Sales Consultant in Houston, TX
Doug is able to explain with ease and made great comparisons. He has a vast knowledge of the Service Process and its importance.
R. Biller, Boston, MA
Doug is by far one of the most competent and intellectually sound facilitators that I had the pleasure of working with on numerous Toyota, Lexus & Scion projects. From his ability to review and analytically assess all stages of curriculum development to his expertise and professionalism in delivering sales & product courses – I could always rely on Doug to deliver. With his high level of integrity and attention to detail, Doug was routinely requested by Toyota, Lexus & Scion management to pilot new web-based and facilitator led courses. I would recommend Doug to any automotive OE looking to deliver an on target message that is synonymous with the corporations brand identity.
Ryan, Vice President of Sales and Marketing at Landi Renzo USA Corporation
Over the years I have attended countless training classes with several manufacturers. Hands down Doug is the best instructor I’ve experienced. Just when I thought I knew it all I the best aha moment. My plan is to start right away using your material to train our sales staff while implementing the new ideas we discussed. Thanks again and I look forward to crossing paths soon.
Doug, Sales Manager, Annapolis, MD
Doug, thank you for all the insight and practical knowledge that you provided to me. I did find the class to be very informative. You have a particular way that makes you easy to understand and very proficient at conveying your lessons, subject matter and sales techniques.
Joshua, Sales Consultant, Ramsey, NJ
Doug, the class was very well done and the progression was excellent. You did a great job on each topic. It was one of the best classes I have ever attended. It is a class that both new and even Master Certified associates should be required to attend. A bit overwhelming at times but it was a great refresher for me. I really needed that and would attend again. I am sure there were some things I missed. I was getting set in my ways of selling and needed the update. After so many years and dealing with mostly repeat business you can lose your skills and excitement. I am sure you know what I mean. I could not wait to try the process out when I got back. It really makes the procedure easier and a lot more fun. Thanks again.
Aldo, Sales Consultant, New York, NY
Doug, I had a customer this morning and I went through the process of basically shutting up and letting them talk. Asking questions about things they left open ended and overall being more cognizant of what the customer was saying. It went perfectly; you could tell just by the body language that she was having a great time… I plan to use this on future endeavors at work. Thank you!
Jason, Sales Consultant, Parsippany, NJ
Doug, I am “Wowed” by what you showed us the last two days!!
Thank you for your time
Andreas, Sales Consultant, Silver Spring, MD
I was truly able to really take some excellent information away from the class that will surely help me in selling more cars, holding gross and have more fun. Thank you Doug for all your help!
Rene, Sales Consultant, New York, NY