Sales Floor Consulting Program

• Improve Closing Ratios
• Increase Gross Profit
• Build Customers for Life
• Increase Repeat & Referrals

Our Customer-Focused Program is designed to assist dealers in increasing their sales volume and gross profit.  We do this without increasing your advertising budget.  By working with your Sales Consultants and Managers on the Sales Floor we are able to change behavior that leads to sustainable increases in profits and CSI. 

Sales Consultants often state that they make more money from repeat and referral business then fresh Ups.  Yet, most training programs focus on helping sales consultants sell to the fresh Up that just walked through the door.  Our Program trains sales consultants on how to sell to all customers.

The Sales Floor Consulting Program can be customized to meet your Dealership’s needs.  For more information please contact us.

Customer-Centered Consulting Program to Improve CSI & Profits

Why is it that Wal-Mart sells the same toys as Toys r Us, but is more successful?  How come Morton’s is more popular than other steakhouses?  They both sell steak.  Is there a reason Disney is where all kids dream of going and not Six Flags?  Certain companies have excelled at engaging customers in a way their competitors have not.  Could it be that they have better processes or is it more then that?  Walk into a Starbucks and you will see them performing their duties in the same way as other coffee shops.  So, why are their customers more loyal?  Is it because they have better CSI scores?  Customer Satisfaction does not equal Customer Loyalty.  Just because a customer is satisfied with you does not mean that they will be loyal.  Customers who are loyal not only keep coming back, but also spend more money and tell everyone they know how great your business is.  How can your business develop loyal customers?  By having a CUSTOMER-CENTERED philosophy that is infused into the Dealership Culture.

We work with your dealership management team to help you create a business that is Customer-Centered. The benefits of this Customer-Centered approach are improved profitability, productivity, customer satisfaction and employee retention.  We will evaluate your business in the seven areas we refer to as the 7Ps:

• Philosophy
• People
• Process
• Product
• Place
• Promotion
• Price

We then work with your management team to develop programs that incorporate a customer-centered approach in each area.  Our Programs are designed to help managers understand how each area contributes to a Customer-Centered way of thinking that can be infused into the corporate culture.

This Program encompasses the entire Dealership.  We look at everything, because everything you do affects your CSI and ultimately your profits.  For more information, please contact us.

Accessories: The Forgotten Profit Center Consulting Program

Last year over $30 BILLION was spent on Automotive Accessories.  New Car Dealers only had 10% of this market.  That's pathetic.  With front end grosses continuing to decline, Dealers need to get their slice of this business.

We offer a program, that when fully implemented; we guarantee will increase your dealership's accessory sales and gross profit.  Our Program consists of seven days of training in your dealership over the course of three months.  We provide an overview of the accessory market and then delve into what we call the Ten Critical Success Factors of Dealership Profitability with Accessories. 

The dealerships who have implemented our Program have accessory sales PNVR of over $900 on average.  This equates to over $300 in additional gross profit per unit sold.  If you would like to increase YOUR grosses, please contact us.. 

• Overview of Accessory Program
• The Personalization of America
• The Automotive Accessory Market
• Why Dealers Don’t Sell Accessories
• Benefits of Selling Accessories
• One Day Seminar

Service Lane Consulting Program

• Increase Gross Profit
• Maximize Hours / RO
• Improve CSI
• Increase Productivity

Our Customer Focused Program is designed to improve your Service Department's performance.  By working with your Service Advisors and Managers in the Service Drive, we are able to change behavior that leads to sustainable increases in profits and CSI.

Service Advisors will learn how to effectively:

• Set appointments (if operators do this, then we will train them as well)
• Greet Customers
• Do a complete walk around of the vehicle
• Do a write up and consultation
• Apply selling skills at each step in the process
• Check the progress of the vehicle and inform the customer
• Overcome Objections
• Do an Active Delivery
• Follow Up
• Set and reach goals
• Manage their time
• Build Relationships with customers to develop repeat & referral business
• Make more money

Service Managers will learn how to:

• Motivate their staff
• Set and achieve goals
• Manage their time more efficiently
• Forecast and understand financial measurements (ratios, etc.)
• Set up an on going training program
• Make more money

The Service Lane Consulting Program can be customized to meet your Dealership’s needs.  For more information please contact us.