The Better way of selling cars focuses on elevating the customer experience

Elevating the customer experience is about much more than having loaner cars, washing cars when they are in for service and having a cappuccino bar. It is about executing a process that elevates the customer experience. Just as the differences between casual-dining restaurants and five-star restaurants are not in the process but in the execution of those processes, the differences between average sales consultants and dealerships and exceptional ones are not in the sales processes but in the execution of those processes. The execution of the Sales Process has to turn the transaction of buying a car into an experience. This starts with changing the goal of the Sales Process.

how to create an exceptional customer experience

While the goal of every individual action that dealership associates take is to increase the likelihood of their customers’ doing business with them today and in the future, the goal of the Sales Process is not just to sell a car but to provide customers with experiences that will compel them to buy cars at your asking prices, come back for their next cars, and refer their friends. Wright Auto Pro can show you how to create an exceptional customer experience through the execution of your Sales Process.

how to create an exceptional customer experience

While the goal of every individual action that dealership associates take is to increase the likelihood of their customers’ doing business with them today and in the future, the goal of the Sales Process is not just to sell a car but to provide customers with experiences that will compel them to buy cars at your asking prices, come back for their next cars, and refer their friends. Wright Auto Pro can show you how to create an exceptional customer experience through the execution of your Sales Process.

Turn every transaction into an experience

What Our Clients Say

Doug is very knowledgeable about the car business. A truly outstanding instructor.
Texas, Sales Managers
Doug certainly knows what sales consultants go through everyday and has great suggestions for actually implementing those ideas.
Lexus, Sales Consultant in Houston, TX
Doug is able to explain with ease and made great comparisons. He has a vast knowledge of the Service Process and its importance.
R. Biller, Boston, MA
Doug is by far one of the most competent and intellectually sound facilitators that I had the pleasure of working with on numerous Toyota, Lexus & Scion projects. From his ability to review and analytically assess all stages of curriculum development to his expertise and professionalism in delivering sales & product courses – I could always rely on Doug to deliver. With his high level of integrity and attention to detail, Doug was routinely requested by Toyota, Lexus & Scion management to pilot new web-based and facilitator led courses. I would recommend Doug to any automotive OE looking to deliver an on target message that is synonymous with the corporations brand identity.
Ryan, Vice President of Sales and Marketing at Landi Renzo USA Corporation
Over the years I have attended countless training classes with several manufacturers. Hands down Doug is the best instructor I’ve experienced. Just when I thought I knew it all I the best aha moment. My plan is to start right away using your material to train our sales staff while implementing the new ideas we discussed. Thanks again and I look forward to crossing paths soon.
Doug, Sales Manager, Annapolis, MD
Doug, thank you for all the insight and practical knowledge that you provided to me. I did find the class to be very informative. You have a particular way that makes you easy to understand and very proficient at conveying your lessons, subject matter and sales techniques.
Joshua, Sales Consultant, Ramsey, NJ
Doug, the class was very well done and the progression was excellent. You did a great job on each topic. It was one of the best classes I have ever attended. It is a class that both new and even Master Certified associates should be required to attend. A bit overwhelming at times but it was a great refresher for me. I really needed that and would attend again. I am sure there were some things I missed. I was getting set in my ways of selling and needed the update. After so many years and dealing with mostly repeat business you can lose your skills and excitement. I am sure you know what I mean. I could not wait to try the process out when I got back. It really makes the procedure easier and a lot more fun. Thanks again.
Aldo, Sales Consultant, New York, NY
Doug, I had a customer this morning and I went through the process of basically shutting up and letting them talk. Asking questions about things they left open ended and overall being more cognizant of what the customer was saying. It went perfectly; you could tell just by the body language that she was having a great time… I plan to use this on future endeavors at work. Thank you!
Jason, Sales Consultant, Parsippany, NJ
Doug, I am “Wowed” by what you showed us the last two days!!
Thank you for your time
Andreas, Sales Consultant, Silver Spring, MD
I was truly able to really take some excellent information away from the class that will surely help me in selling more cars, holding gross and have more fun. Thank you Doug for all your help!
Rene, Sales Consultant, New York, NY