Seminars

Doug has performed hundreds of seminars throughout the United States.  A list of the seminars that he has developed and delivered follows.  We can also create a customized seminar for your organization. 

Building Value in the Sales Process

In this one-day seminar sales consultants will learn how to build value throughout the entire sales process resulting in increased grosses and sales.  Sales consultants will learn basic sales skills during the first half of the class.  In the second half of the class, we will examine each step in the sales process and sales consultants will learn how to use their new skills to build value in each step.

Managing the Service Process

In this one-day seminar service managers will learn how to manage the service customer experience.  We will examine all of the processes that are involved in the service customer’s experience and discuss how to ensure that service advisors are maximizing gross profit, customer satisfaction and minimizing expenses. 

How to use Social Networks to increase Sales

If you are using Facebook for no other reason than to reconnect with your old high school friends, then you are missing a huge opportunity!  In this one-day seminar we will discuss the latest Social Networks and how to use them to increase business.  This is a seminar that sales managers, sales consultants and customer relations managers will find helpful.  We will demonstrate how to use the different social networks that are online.  You will then learn how to use social networks and the internet to increase repeat and referral business. 

Accessories: The Forgotten Profit Center

In this 1 day seminar we will discuss the $38 billion Automotive Accessory market.  You will learn how your dealership can get its share of this business.  We will discuss the processes that Dealers who are successful with accessories have implemented.  You will be provided with the tools and training to assist you in developing the best processes for your Dealership.  In addition, we will discuss how to present and sell accessories.  You will learn how to identify the buying cues that indicate which accessories to present to your customers.  Common challenges to selling accessories will also be discussed.  Since the accessory market involves all departments, we recommend this class for all managers, as well as sales consultants and service advisors.

Building Value in the Service Process

In this one-day seminar service advisors will learn how to build value throughout the entire service process resulting in increased grosses and sales.  Service Advisors will learn how to implement a thorough service process that enhances the customer’s experience.  The proper use of an MPI process will also be discussed.

Prospecting & Customer Retention

In this one-day seminar sales consultants will learn strategies to increase sales at their dealerships by building their customer base.  Sales Consultants will be given a proven process that gets more prospects into their showrooms and turns them into loyal customers.  Sales Consultants will develop a personalized work plan to build, retain and expand their customer base.